Seller 2.0 is a valuable resource who knows how to ask the right questions, uncover each client’s unique business challenges, and create tailored solutions that will deliver the ROI they want.
Buyers don’t always know what they need. Often, they have a business issue they need to address and problems they must resolve. What they don’t know is which solution will deliver on the promise of realizing the results and impact on their business. That’s why they need Seller 2.0.
The goal is having a clear and well-rounded understanding of where the buyer is now and where they ultimately need to be.